If you are selling crafts online with your own site, you’ll need to find ways to promote your site so it ranks well at the major search engines. One fairly simple and free (or inexpensive) way to promote your site is through backlinks. A backlink is simply a link to your site from another site. Search engines like them because they see them as a “vote” for your site. That is, they assume that if another site links to your site, it is, in effect, saying ‘this is a good site’.

One simple way to get backlinks is through the Value Exchange program. It’s free to join. You simply enter in keywords that are related to your site, and you will be provided with a list of other websites and their owners who have also joined Value Exchange and are interested in exchanging links. You can also download the free e-book Make Your Links Work (scroll about half-way down the page) for more tips on promoting your site with backlinks.

For more free and inexpensive ways to promote your website, please see Tips for Selling Crafts Online.